Kava Kava is a familiar ingredient in the supplement space, especially in products positioned around relaxation and stress support.

Most formulations use an extract vs the root’s powder form, which gives brands a clear way to define potency. From a label and positioning standpoint, it seems like a relatively straightforward ingredient to work with. Where it becomes more involved is formulating around it’s taste. Skip prioritizing this step and consumers won’t repurchase the product.